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Lead generation

B2B leads who have already said yes to a conversation

A bought list is not a lead. With Qualifier, a lead is a decision-maker who replied to a personal email from you and said they want to know more. Qai finds them, writes to them and sorts the replies.

  • 5M+ Prospects emailed since 2017
  • 150K+ Interested replies back
  • 1,800+ Companies have run campaigns

Why it works

Lead generation that starts with a reply

You choose who becomes a lead

Pick title, industry, size and country, or describe the group in your own words. Qai only contacts people who match.

Personal, not mass email

Every email is written for one person and sent from your own inbox, so the reply comes to you and not to a form.

Follow-ups bring over a third of the replies

37% of interested replies come from a follow-up, not the first email. Qai sends them on time and stops when someone replies.

Leads land in your CRM

Interested replies top your inbox and are synced to Salesforce, HubSpot, Pipedrive, Dynamics 365, Upsales or Lime Go.

How replies are sorted

You see the leads, not the noise

Qai reads every reply and puts it in one of these groups:

  • Interested, wants to talk
  • Meeting booked
  • Maybe later, not right now
  • Forwarded to another person
  • Not interested

Results

What a typical campaign gives

A typical campaign since 2024

11% of prospects reply, 10 in every 1,000 reply interested, and the first interested reply comes within 12 days.

Typical means the median campaign: 950 campaigns of 200+ prospects started 2024 to November 2026, from our own database. Interested means Qai or the customer marked the reply so.

“Qualifier has helped us become far more efficient and reach results we could not have reached otherwise.”

Stefan Lövgren, Secretary General, Swedish Handball Federation. Customer since 2024.

More customers

Questions and answers

What is B2B lead generation?

B2B lead generation is finding companies and people who may want to buy from you, and getting them to show interest. It can be done with ads, content, events or outbound, meaning you contact them first.

What counts as a lead in Qualifier?

A person who replied to your email and whose reply is marked as interested, by Qai or by you. You can always change how a reply was sorted.

Do we pay per lead?

No. There are no per-lead fees and no credit system. The price is per user and month, and everything Qualifier does with your prospects is included.

What does it cost?

From €339 per month for one user, on a 12-month agreement billed annually, with no setup fee. Prospect data, email verification and every feature are included. You get an exact quote for your team in the demo.

More

More ways to use Qualifier

The same product, seen from the job you want done:

Your next customer hasn’t heard from you yet.

Describe your target group to Qai, or book a demo with our team.

Our team in Stockholm helps with your targeting, copy and results.